Yes, Facebook dominates the global messaging market, with WhatsApp and Messenger, it owns the two most popular cross-platform services with 2 billion and 1.3 billion users. That’s where most of its users can be found, and that’s what has come under threat from Signal and Telegram and now, critically, Google’s own revamped and converged assault on Android messaging. But realistically, it’s retaining Android users that’s much more critical to WhatsApp. On the surface, this radical WhatsApp update can be seen as targeting iMessage, with its seamless multi-device access already in place.
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